Designing the AMD Kopi Instagram account
Revolutionizing the educational ecosystem with a mobile app designed to enhance interactive learning and peer collaboration.
Category
Social Media
Category
Social Media
Category
Social Media
Industry
F&B Service
Industry
F&B Service
Industry
F&B Service
Duration
8 months
Duration
8 months
Duration
8 months
Intro
The people of Aceh cannot be separated from coffee, both day and night from various levels of society in Aceh fill coffee shops to relax and drink coffee. Unlimited from young to old, men and women, all mingling without barriers. Coffee can be said to be like a breath for the people of Aceh which has been difficult to separate from their daily lives since the time of the Aceh sultanate.
About AMD Kopi
Traditional coffee shops with the original taste of Acehnese coffee are the attraction of AMD Kopi for coffee lovers in Banda Aceh and the surrounding areas. AMD Kopi has the concept of combining the atmosphere of a place and the original taste of traditional Acehnese coffee which can be enjoyed by various groups with various supporting facilities. There are various kinds of menus from traditional to modern, there is the Kopi Pacong and Sanger which is the top menu that many customers order.
To keep up with the times, social media has an important role in the development of promotion of a brand and product. The use of Instagram and Tiktok is a promotional goal for business owners, owners can promote a promotion with a budget that is not too large compared to conventional promotional media.
Process
The first stage in managing AMD Kopi's social media is creating a daily content management plan. Having a plan can make it easier for creators to make editing and posting schedules regular. Then go to the stage of taking photo and video resources directly at the AMD Kopi location, after taking several photos and videos, then editing them using photo and video editing software such as Adobe Photoshop, Adobe Illustrator, Figma, Adobe Premier Pro and Capcut. After the content is edited into content, then post it on social media Instagram and Tik Tok.
Stage 1. Content Management
The process of creating and scheduling content to grow and nurture an audience across social media platforms. It's about strategically creating content, cultivating connections, and building a loyal AMD Kopi audience. Effective social media management is more than just posting great content. It's about fostering community. It helps businesses build relationships with their target audience to increase brand awareness and loyalty.
Stage 2. Take Konten
The process of creating and scheduling content to grow and nurture an audience across social media platforms. It's about strategically creating content, cultivating connections, and building a loyal AMD Kopi audience. Effective social media management is more than just posting great content. It's about fostering community. It helps businesses build relationships with their target audience to increase brand awareness and loyalty.
Stage 3. Editing
Wireframing: Developed over 60 wireframes for various app screens, meticulously planning each element of the user interface to ensure intuitive navigation and a seamless learning experience. These wireframes served as the foundation for the app's structure, focusing on facilitating easy access to educational content and interactive features.
Prototyping: Utilized advanced features in Figma to create interactive prototypes, enabling realistic user interactions. Conducted live prototype demonstrations to stakeholders, providing a tangible sense of the app's look and feel, as well as its functionality.
UI Design: Crafted a visually appealing and accessible user interface, selecting a color palette that promotes concentration and creativity, alongside typography that improves readability across various devices. Integrated feedback from stakeholders to refine the UI, ensuring that it not only looks appealing but also aligns with educational goals.
Intro
The people of Aceh cannot be separated from coffee, both day and night from various levels of society in Aceh fill coffee shops to relax and drink coffee. Unlimited from young to old, men and women, all mingling without barriers. Coffee can be said to be like a breath for the people of Aceh which has been difficult to separate from their daily lives since the time of the Aceh sultanate.
About AMD Kopi
Traditional coffee shops with the original taste of Acehnese coffee are the attraction of AMD Kopi for coffee lovers in Banda Aceh and the surrounding areas. AMD Kopi has the concept of combining the atmosphere of a place and the original taste of traditional Acehnese coffee which can be enjoyed by various groups with various supporting facilities. There are various kinds of menus from traditional to modern, there is the Kopi Pacong and Sanger which is the top menu that many customers order.
To keep up with the times, social media has an important role in the development of promotion of a brand and product. The use of Instagram and Tiktok is a promotional goal for business owners, owners can promote a promotion with a budget that is not too large compared to conventional promotional media.
Process
The first stage in managing AMD Kopi's social media is creating a daily content management plan. Having a plan can make it easier for creators to make editing and posting schedules regular. Then go to the stage of taking photo and video resources directly at the AMD Kopi location, after taking several photos and videos, then editing them using photo and video editing software such as Adobe Photoshop, Adobe Illustrator, Figma, Adobe Premier Pro and Capcut. After the content is edited into content, then post it on social media Instagram and Tik Tok.
Stage 1. Content Management
The process of creating and scheduling content to grow and nurture an audience across social media platforms. It's about strategically creating content, cultivating connections, and building a loyal AMD Kopi audience. Effective social media management is more than just posting great content. It's about fostering community. It helps businesses build relationships with their target audience to increase brand awareness and loyalty.
Stage 2. Take Konten
The process of creating and scheduling content to grow and nurture an audience across social media platforms. It's about strategically creating content, cultivating connections, and building a loyal AMD Kopi audience. Effective social media management is more than just posting great content. It's about fostering community. It helps businesses build relationships with their target audience to increase brand awareness and loyalty.
Stage 3. Editing
Wireframing: Developed over 60 wireframes for various app screens, meticulously planning each element of the user interface to ensure intuitive navigation and a seamless learning experience. These wireframes served as the foundation for the app's structure, focusing on facilitating easy access to educational content and interactive features.
Prototyping: Utilized advanced features in Figma to create interactive prototypes, enabling realistic user interactions. Conducted live prototype demonstrations to stakeholders, providing a tangible sense of the app's look and feel, as well as its functionality.
UI Design: Crafted a visually appealing and accessible user interface, selecting a color palette that promotes concentration and creativity, alongside typography that improves readability across various devices. Integrated feedback from stakeholders to refine the UI, ensuring that it not only looks appealing but also aligns with educational goals.
Stage 4. Posting
Led creative workshops involving stakeholders and fellow designers to brainstorm innovative features that address the identified needs. Mapped out several user journey scenarios to visualize how users would interact with the proposed features, fostering a collaborative environment and promoting engagement through gamified learning experiences.tead, algorithms and logic-based solutions ought only provide humans with better insight so as to empower us to arrive at better solutions, faster.
Stage 5. Result
Some posts have a direct impact on increasing Instagram and TikTok engagement. Business owners get benefits including helping to find consumers and expanding promotional targets, making it easier to receive direct feedback, creating target markets and being able to compete with competitors, increasing the number of product sales.
